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Communities in Northwest Florida

The St. Joe Company Announces Plans to Open 5 New Hotels in the First Half of 2023

The St. Joe Company, a real estate development, asset management, and operating company with real estate assets and operations in Northwest Florida, has announced plans to open five new hotels in the first half of 2023. The new hotels will more than double the number of available hotel rooms in St. Joe’s portfolio, from 531 to 1,177 rooms.

The new hotels include The Lodge 30A, an 85-room boutique hotel located on Scenic Highway 30A that opened in February. In the next four months, St. Joe anticipates opening the 255-suite Embassy Suites by Hilton Panama City Beach Resort, the waterfront 124-room Hotel Indigo Panama City Marina, the 107-room Home2 Suites by Hilton Santa Rosa Beach, and Camp Creek Inn, a 75-room boutique hotel overlooking Camp Creek golf course.

- photo from The Lodge 30A Website -


The Lodge 30A, which has already opened its doors, offers a unique boutique hotel experience for visitors to Scenic Highway 30A. The hotel features spacious rooms with private balconies, a rooftop bar and lounge, and easy access to the area's stunning beaches.

The Embassy Suites by Hilton Panama City Beach Resort, which is scheduled to open in the first quarter of 2023, is a 255-suite resort located on the shores of Panama City Beach. The resort offers guests a range of amenities, including a swimming pool, a fitness center, and an on-site restaurant....

Discover Paradise Watersound Beach: A Hidden Gem on 30A Florida's Gulf Coast

Paradise Watersound Beach is a hidden gem, located on the iconic 30A stretch of Florida's Gulf Coast, offering a tranquil and serene escape from the hustle and bustle of everyday life. This secluded and pristine beach is surrounded by crystal-clear turquoise waters and stunning white sand, making it an idyllic destination for a peaceful and relaxing getaway.

The beach is located in the exclusive Watersound Beach community, which is a gated community that offers an exclusive and private atmosphere for visitors. This means that the beach is never crowded, providing a tranquil and serene environment to soak up the sun and enjoy the beauty of the Gulf of Mexico.

One of the best things about Paradise Watersound Beach is that it is a pristine and undeveloped area. This means that there are no high-rise hotels or resorts, no boardwalks or amusement parks, and no loud music or party crowds. Instead, you'll find a natural and untouched...

Check out these cozy beach towns on 30A, Florida

If you're looking for a beach getaway, Florida's Emerald Coast has plenty of options. One of the most popular stretches of coastline is 30A, which is home to several charming and cozy beach towns. Here are some of the best 30A beach towns to check out on the Emerald Coast.

Seaside - Located on the Gulf of Mexico, Seaside is a charming town that's often referred to as the "Truman Show" town, because it was the filming location for the Jim Carrey movie. Seaside is known for its pastel-colored homes, white picket fences, and beachside shops and restaurants. Take a bike ride through the town, relax on the beach, or watch a sunset over the ocean.

Grayton Beach - Grayton Beach is a small, laid-back town that's perfect for those who want to get away from it all. With its white sand beaches and clear blue waters, Grayton Beach is an ideal spot for swimming, kayaking, and paddleboarding. The town also has plenty of hiking trails, including the Grayton Beach State Park Trail, which takes you through a forest of pine trees and sand dunes.

Rosemary Beach - Rosemary Beach is a picturesque town that's reminiscent of a European village. With its cobblestone streets, quaint shops, and fine dining restaurants, Rosemary Beach is a great place to stroll and take in the scenery. The town is also home to a beautiful beach, which is perfect for swimming and sunbathing.


30A: A Coastal Haven with Growing Real Estate and Tourism Markets

30A is a region located in the Florida Panhandle, known for its scenic beaches, charming small towns, and laid-back lifestyle. It has become a popular vacation spot for families and tourists, and in recent years, it has also been gaining recognition as a desirable investment location.

According to Yahoo Finance, 30A has seen steady growth in both its real estate market and its economy, making it an attractive option for those looking to invest in vacation homes, rental properties, or even starting a business. The area offers a variety of real estate options, from luxury beachfront homes to affordable cottage-style residences, making it accessible to a wide range of investors.

Additionally, 30A's growing popularity has led to a thriving tourism industry, which has in turn driven the development of new restaurants, shops, and attractions. This has not only made the area a more appealing place to visit, but it has also created new opportunities for entrepreneurs and small business owners.

Overall, 30A's combination of natural beauty, charming communities, and economic growth make it a desirable investment location for those looking to take advantage of the many opportunities it has to offer.


As Valentine's Day approaches, consider treating your loved one to a romantic getaway in the beautiful state of Florida.

Florida is known for its beautiful beaches, warm weather, and diverse array of activities, making it the perfect destination for a romantic Rosemary Beach getaway. 

Rosemary Beach

Rosemary Beach is a picturesque coastal town in Florida known for its white sand beaches, recreational activities, and charming streets. 

Rosemary Beach is a beachfront community located along Scenic Highway 30A in the Florida Panhandle. It features a variety of recreational activities and amenities, such as swimming, sunbathing, shopping, dining, and more, making it a fun destination for visitors.

The Pearl Hotel -  A luxury hotel located in the coastal town of Rosemary Beach, Florida. It is situated along Scenic Highway 30A and offers guests a variety of amenities such as an outdoor pool, fitness center, and on-site dining options. The hotel is also within walking distance of the town's shopping and dining areas. The hotel offers rooms and suites with coastal-inspired decor and modern amenities, as well as event spaces for weddings and other special occasions.

There are several romantic restaurants in Rosemary Beach, Florida that you could consider:

1.The Pearl Hotel Restaurant - The hotel's restaurant offers contemporary American cuisine with a coastal twist, in a romantic atmosphere.


Experience the Best of Beach Life on 30A - The Florida Gulf Coast Paradise

Experience the Best of Beach Life on 30A - The Florida Gulf Coast Paradise

If you're in search of a true beach paradise, look no further than 30A on the Florida Gulf Coast. This 18-mile stretch of highway, running along the coast of South Walton County, is home to some of the most beautiful beaches in the country. Whether you're planning a relaxing family vacation or a romantic getaway, 30A offers something for everyone.

One of the top things to do on 30A is lounging on the beach. The sugar-white sands and emerald green waters are a sight to behold, and the beaches are consistently ranked among the top in the country. Beach-goers can rent umbrellas and chairs, or bring their own and set up for the day.

For the fishing enthusiasts, 30A offers ample opportunities for deep-sea and surf fishing. The Gulf of Mexico is home to a wide variety of fish, including red snapper, grouper, and amberjack. Fishing charters are available for those who want to head out to the deep sea, or you can try your hand at surf fishing right on the beach.

For those seeking a more active vacation, 30A offers a wide variety of outdoor activities. Rent a bike and ride the 18-mile Timpoochee Trail, which runs parallel to the highway and takes you through some of the most beautiful scenery on the coast. Or, take a hike on one of the many nature trails in the area. Visitors can also enjoy kayaking, paddleboarding, and even kiteboarding.

30A is also known for its vibrant arts and culture scene. The area is home to numerous art galleries and studios, as well as performance venues and theaters. Visitors can also take a stroll through the many outdoor sculpture gardens or attend one of the many festivals and events that take place on the coast throughout the year.

When it comes to dining and shopping, 30A has something for everyone. Whether you're looking for a casual beachside lunch or a fancy dinner, you'll find a wide variety of options. The area is also home to a growing...

Life in Watersound | An Update from the Town Center

Teeming with activity and new development, the Watersound Town Center is a welcomed new addition to the Watersound Origins community as well as the surrounding 30A East corridor. Recent additions including a Publix Super Market, restaurants, and other services offer even more conveniences and experiences to an already unparalleled region of the Gulf Coast.

Publix Super Market

The highly anticipated Publix Super Market is now open!  This new construction also includes a Publix Liquor Store and additional retail space.

CLICK HERE to Search Watersound Origins Listing 

Watersound Community Map


See what you've been missing in Watercolor!

Plan your next Vacation at the
Watercolor Inn & Resort

Tucked away in this busy 30A community is a world class Resort made for Relaxation, Fun and Families!

Learn more about this great way to spend your next vacation!



St. Joe Announces Development Progress in Panama City Beach


January 5, 2022 at 4:05 PM EST

New Residential Development Gets Ok'd by Walton Commissioners

Walton County Board Commissioners unanimously approved a NEW, 38 unit development (see map above) situated on 9.36 acres on Mack Bayou Rd.

With concerns over traffic and nature preservation voiced, it is noted that the developers of nearby new subdivision, Mack Bayou Landing, are taking steps to preserve the oak trees on the tract.

As this New Development progresses updates will be made available.


Construction has begun at Latitude Margaritaville Watersound!


Partners Minto Communities USA (“Minto”), Margaritaville Holdings and The St. Joe Company (NYSE: JOE) (“St. Joe”) announce that construction has started on 13 model homes at Latitude Margaritaville Watersound, the companies’ planned 55-and-better community. Models are projected to open in April 2021.

Model homes have been designed to capture the “no worries” tropical vibe that is so much a part of life at Latitude Margaritaville. There will be four distinct home collections – Conch Cottage Collection, Caribbean Villas Collection, and Beach and Island Collections of single-family homes. Home plans range from approximately 1,204 to 2,564 square feet under air, and prices are anticipated to start in the $200s.

Latitude Margaritaville Watersound is located on Northwest Florida’s Emerald Coast between Pensacola and Panama City, near Panama City Beach, and just a short drive from the famed Scenic Highway 30-A corridor. This area, with its beautiful white-sand beaches, is the embodiment of the relaxed, beachy vibe that is at the heart of the Latitude Margaritaville lifestyle.

Latitude Margaritaville Watersound is the third Latitude Margaritaville community to be developed by Minto and Margaritaville, and the first to be developed in partnership with St. Joe. The first two Latitude Margaritaville communities have opened in Daytona Beach, Florida and near Hilton Head, South Carolina.


41 Lots to be Released ONLINE for the FINAL Phase of WaterColor! Get on the List TODAY!


Get ready for your chance to purchase one of 41 Homesites in the
Park District of WaterColor being released ONLINE.
This is a Rental-Restricted neighborhood that includes a Residents Only pool.  You'll have access to ALL WaterColor Amenities INCLUDING the recently renovated WaterColor Beach Club.

Email [email protected] for more information


Learn the Secrets of South Walton's Coastal Dune Lakes

Beyond the Beauty of South Walton County's Coastal Dune Lakes

Not many are aware that these Coastal Dune Lakes can only be found in a few places around the world.  Far away New Zealand, Australia, Madagascar are among a handful of areas that share these magnificent natural features.

Watch and learn more about one of our area's Natural Phenomenons!